How to write Google responsive search ad headlines that fit
A Google responsive search ad needs up to 15 headlines of at most 30 characters and 4 descriptions of at most 90 characters, varied enough that Google can mix them. HookVerdict writes a full set per angle within those limits, flags any line that is too long, and lets you export it for Google Ads.
Last updated 1 November 2026 · by Venu Gopal Reddy Muvva, founder
Why this is hard
Writing 15 different headlines that each fit in 30 characters is slow, and most people end up with 15 versions of the same line. Google then has little to test.
Indian-language headlines are harder still, because character counts in Indian scripts don't always match what you see.
How to do it in HookVerdict
01Pick Google search ad
In Create, choose Google search ad and your language.
The Create section choosing a format, language and angles (app preview, sample data). 02Get a varied set
Each angle gets 10 to 15 headlines covering benefit, feature, offer, proof and call to action, 4 descriptions and two display paths.
03Fix what's flagged
Lines over the limit are flagged by name, so one long headline doesn't spoil the whole set.
The review queue with policy flags on each draft (app preview, sample data). 04Export
Export approved sets as CSV and add them in Google Ads. A direct Google Ads connection is planned, not built yet.
Tips
- Pin your brand name to one headline position only if you must; pinning limits Google's testing.
- Avoid exclamation marks in headlines.
- Use one search ad set per angle so results stay readable.
When HookVerdict is not the right tool
HookVerdict doesn't manage Google bids, keywords or campaigns, and it can't upload ads to Google Ads directly yet. Use Google Ads itself for keywords and bidding.
What it costs
Free for your first 3 months, with everything unlocked and no limit. After that you pay only for what you use, at what it costs us, with no markup, plus GST. A live generation costs about ₹1.20 per variant (est.). See pricing for every rate.
Questions
- Is there a free tool?
- Yes, the Google Ads headline generator works without signing up, 3 generations a day.
- Does it connect to Google Ads?
- Not yet. You export a CSV. The direct connection is planned.
- Can it write headlines in Hindi?
- Yes. Indian-language headlines are checked against the same limits.
Start free
Free for your first 3 months. Then pay only for what you use, at our cost.