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Guides

Meta ads guides for Indian industries.

Angles with hypotheses, policy watch-outs with sources, a seasonal calendar and a testing plan for each category.

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Meta ads for D2C brands in India: angles, policy and a testing plan

A practical guide to Meta ads for Indian D2C brands: COD and RTO maths, creative angles, policy basics, a festive calendar and a testing method.

Skincare

Meta ad angles, policy pitfalls and a testing plan for Indian skincare brands. Written for founders who judge ads on margin after COD and RTO.

Fashion

Ad angles, size and fit messaging, festive calendar and a testing plan for Indian fashion brands on Meta, judged on margin after COD and RTO.

Jewellery

Meta ad angles, hallmarking rules, festive calendar and a testing plan for Indian jewellery brands, from gold to demi-fine and silver.

Food and beverage

Meta ad angles, FSSAI claim rules, a festive calendar and a testing plan for Indian packaged food and beverage D2C brands.

Fitness

Policy-safe Meta ad angles, a seasonal calendar and a testing plan for Indian fitness brands selling equipment, activewear, supplements or programs.

Edtech

Meta ad angles, ASCI education rules, an admissions calendar and a lead-quality testing plan for Indian edtech and coaching businesses.

Real estate

Meta ad angles, RERA and Special Ad Category rules, a buying calendar and a lead-quality testing plan for Indian real estate developers and brokers.

Wellness

Policy-safe Meta ad angles, Indian rules on health claims, a seasonal calendar and a testing plan for Indian wellness, ayurveda and supplement brands.

Home decor

Meta ad angles, a festive and housewarming calendar and a testing plan for Indian home decor, furnishing and furniture D2C brands.